Arta Boga Cemerlang
Arta Boga Cemerlang was established in 1985 as 's
sole distributor. It has been distributing products from a number of producers to all
locations in Indonesia. In fact, the precursor of Arta Boga Cemerlang was formed in 1948.
Today, Arta Boga Cemerlang has evolved into one of the largest distribution company in
Indonesia, focusing on consumer goods such as biscuits, wafers, candies, instant noodles,
health drinks, peanuts, snacks, and batteries. Each product category could have more than
Arta Boga Cemerlang has built a solid distribution network, covering big and small cities
all over Indonesia. Today, the sales division of Arta Boga Cemerlang consists of two
sub-divisions, namely, the food and non-food divisions.
The traditional markets are served by the retail and wholesale teams, while the modern ones
by the supermarket, mini market and hypermarket teams.
As revealed by an ACNielsen's survey, several of the products distributed
by Arta Boga Cemerlang, including ABC Carbon Zinc battery, ABC Alkaline battery,
Kratingdaeng energy drink, FORMULA toothbrush, and TANGO wafer are the market leaders
Arta Boga Cemerlang set up a separate logistic distribution center that provides
warehousing service for producers and develops an extensive distribution network across
Indonesia. Thus ensuring delivery timeliness to every city and area in Indonesia.
The company has a vast experience in handling a broad range of products,
from the ones with short life-cycle, such as fermented milk that requires strict
and complex handling method, to the innovative ones, such as health drinks that
require special handling procedures.
In addition, Arta Boga Cemerlang has distribution centers (DC) located in several major
cities in Indonesia. Each of these DCs has its own area coverage based on the proximity
to the delivery locations.
Arta Boga Cemerlang is very much aware of the importance of technology, and thus,
has made significant investment in building its information system with the assistance
of reputable IT consultant firms.
Through a centralized database server, which is located in Jakarta Head Office,
all reports can be published and distributed timely (daily, weekly, monthly and yearly).
Since 2004, Arta Boga Cemerlang has been developing its business intelligence application,
which afterwards plays a very important role in business analysis. This project provides
an easier way to dig out any required information even right to the lowest stage.
The company has also started using handheld devices to support its sales force in the field.