For more than half a century, we have been in the business of processing natural ingredients
and turning them into quality food products that have become the choice of consumers. We started
with health drinks that were traditionally mixed using natural ingredients. As time passes, our
product variety has continued to expand, while the processing has become more modern, practical
and efficient. We keep enriching our heritage, which has long been known for its effectiveness,
and we have been safeguarding its originality.
Through research and innovation, we have come up with unique products that win the competition.
Our products have enjoyed a special place in the hearts of our customers, thanks to our investment
in brand building. Just mention our popular brands such as FORMULA, TANGO, OOPS, VITACHARM, KIRANTI,
and you’ll know what we mean. These brands have become everyday household names. Our portfolio of
products, from toothpaste and toothbrush to health food and drinks, is already part of the daily
activities of the Indonesian people. Today, consumers in other countries have also become familiar
with our products.
Our commitment to quality and innovation has enabled us to stand firm and grow over the past
half a century into a leading local consumer goods producer, ready to compete with other world-class
companies in the field. Several of our product brands have gained recognition as market leaders
in Indonesia and have received a number of customer satisfaction awards. In addition, our brands
have also received strong brand awards based on various surveys conducted by independent national
and international market research firms. All of these accomplishments have been the results of the
values that we have adhered to since early on. They are also the results of the close relationships
between our customers, our employees, company owner and other stakeholders.
We are in the business of fulfilling the needs of the consumers and making contribution to the
general welfare of the people. Therefore we have always strived to build and expand our business,
enhance the quality of our products and services so that we can meet the needs of the consumers
of today and tomorrow.